Three weeks ago I started getting letters from Certegy explaining that someone was using my name, address, and driver’s license number on fraudulent checks in Houston, Texas. Since I had never been a victim of ID theft (at least that I am aware of), I called Certegy then hit the couch with my laptop in a search for facts.
Wow, what a confusing world! Let me preface this by saying, I’m in the information security field and understand the many forms of ID scams that exist. What I soon realized is that ID Theft is not only a big business for the criminals it has become a big business for legitimate companies. All the estimates we see about the losses incurred by ID theft should include the revenues of the companies offering services to prevent it; insurance, credit monitoring, incident assistance, education, hand holding, account locking, etc. It’s an industry folks! …and a competitive one, at that.
I dove into the details on this one because, many of the financial institutions I work with have considered contracting with one of these companies to offer assistance to their account holders. I wanted to know if these services are worth the money and whether or not this is something the financial institutions should be offering.
After studying the market, the crimes, and methods of protection, prevention, and resolution and as a recent victim, here is my take. ID Theft, card fraud, check fraud, etc is diverse and dynamic. I think these services can be helpful in some cases. Especially, those where the consumer knows nothing about this problem, has no desire to understand it, and has some extra cash laying around. Although that being said, consumers should understand that the services vary. There are good companies and suspect companies offering these services. So you don’t end up with a false sense of “protection” is highly advisable in this case to understand what you are buying. As much as these service providers want you to believe that all you have to do is spend 10 minutes signing up and SHAZAM! Your protected. This is not always the case.
There are differences in these services. There are differences in the costs. Some services I’ve seen offer next to nothing for $9.99 a month. To be honest, you’ll spend just as much time determining what the companies services really are as you would learning how to do this on your own. For free! And folks, it’s very easy to do if you know what to do.
So, do I think a bank or credit union should offer ID theft prevention/response services? Absolutely! I would love to have been able to contact my bank for some assistance. In fact, that is a huge relationship development opportunity that institutions could take advantage of.
Should they contract with one of these service providers? Well, that depends on what the service really is. Third party service provider due diligence comes to mind here! To put it in perspective, there is a widely recognized provider named Lifelock, that is endorsed by many reputable companies and is funded by two top venture capitalists. Google them to open the can of worms they are now dealing with. Would you want your institution’s name behind this company?
I did find a couple providers (which Im not going to name) that offer relatively valuable services. But I think if an institution is going to promote one of these services for a fee, they should also offer up advice on how their account holders can do this stuff on their own. It is really not that hard.
Lastly, nope, I don’t plan to subscribe to one of these services right now.